The past few years have been challenging for PR professionals. First came the pandemic, later followed by an excruciatingly bad year for crypto and the stock market. All these factors have influenced how tech companies will handle public relations in 2023.
PR “as usual” will move away from the norms we’ve grown used to, especially when it comes to utilizing Twitter for communicating with media. There will be a need for PR pros to change how they cultivate relationships with journalists and how they reach out to reporters. Here are the ways PR needs to change in 2023.