In the rapidly evolving world of NFTs and digital collectibles, agencies are poised to play a pivotal role. Whether they specialize in marketing, branding, talent management or focus solely on NFT creation, these agencies have a unique power to shape the trajectory of Web3 adoption and elevate the realm of digital assets. I believe their influence will be indispensable.
Boosting adoption and onboarding to Web3
One of the most prominent advantages agencies can bring to the table is their access to larger audiences. Some of these agencies have spent years — if not decades — cultivating relationships with brands, artists, athletes and celebrities. They have an audience, built on trust and credibility, that can be leveraged to introduce vast swaths of people to the world of NFTs.