Nonfungible token (NFT) adoption is picking up steam across the food and beverage industry, with many fast-food chains showing interest in the asset class.
A report by Research and Markets predicts that the global food and beverage NFT market size is expected to exceed $2 billion by 2032. These statistics have been evident as global fast-food brands, including Pizza Hut and Papa John’s, are recently discovering new ways to integrate NFTs into their marketing strategies.