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Helping mainstream artists into Web3: The triumphs and struggles

Published 11/14/2022, 06:17 AM
Updated 11/14/2022, 08:00 AM
Helping mainstream artists into Web3: The triumphs and struggles

Musicians and executives alike have seen the power of Web3 tools such as nonfungible tokens (NFTs) to transform audiences into active communities with fewer barriers between artists and fans.

Recently, the crypto-savvy Snoop Dogg partnered with country music stars Billy Ray Cyrus and the Avila Brothers to create an NFT experience that crossed genres and created new communities in the process. While Snoop may be a veteran in the space, many musicians find the Web3 world a whole new frontier.

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