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Gym owners aim to bring NFT memberships to wellness clubs

Published 11/08/2022, 10:08 AM
Updated 11/08/2022, 12:00 PM
Gym owners aim to bring NFT memberships to wellness clubs

While many nonfungible token (NFT) projects continue to suffer losses due to the bear market, a number of organizations have begun using NFTs to solve real-world problems.

In particular, NFTs for subscription/membership-based models, or loyalty programs, are gaining traction. This point was highlighted in Forrester’s 2023 NFT and metaverse predications report, which notes: “Brands will pivot from ‘cool’ non-fungible tokens (NFTs) towards loyalty. In 2023, brands will shift their focus to NFTs linked to loyalty, brand experience, and deepening customer relationships.”

An image of Global Fit Club's standard membership pass. Source: Global Fit Club
The main mandala image will be used to represent Rafi Lounge NFTs. Source: Rafi Lounge

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