On Thursday, iconic brick-and-mortar video game retailer GameStop (NYSE:GME) announced a partnership with layer-2 nonfungible tokens, or NFTs, Ethereum (ETH) scaling solution Immutable X to develop GameStop's upcoming NFT marketplace. GameStop will utilize Immutable's technology for trading and minting NFTs.
Immutable developers claim that the new NFT marketplace will be 100% carbon neutral with no gas fees. In addition, both Immutable and GameStop will launch a $100 million grant program denominated in IMX tokens for NFT content creators and tech developers. Although GameStop will receive the rights to up to $150 million IMX tokens upon accomplishing certain business milestones.