Leading cryptocurrency exchange, FTX, in conjunction with partners the Mercedes-AMG Petronas F1 Team, luxury Swiss watchmaker IWC Schaffhausen, the official timekeeper for the event, and the City of Miami Beach, will soon debut FTX Off The Grid, an unparalleled three-day series of unique and immersive experiences at the intersection of crypto, culture, and cars, during the most anticipated race weekend on the sporting calendar. Bringing the thrill of racing and the culture of Miami Beach to the masses, this unforgettable weekend-long event will unveil right on the sands of South Beach from May 6 – 8, 2022, hosted by Johanna Gomez, featuring ticketed performances by Disclosure, Kaytranada, Jamie XX, and more.
Home to some of the world’s most notable annual events including Art Basel, SOBE Wine and Food Festival, and Miami Swim Week, South Beach will now be home to the next milestone marquee event with FTX Off The Grid. Bringing motorsport fans, friends, collaborators, and culture seekers across music, sports, fashion, technology, and hospitality together in one space, the event will take place at 10th Street and the beachfront, directly on the sands of South Beach, just beyond the iconic, pastel-hued Art Deco buildings lining Ocean Drive. Complementing the natural vibrancy and beauty of Miami Beach, FTX Off The Grid will transform over 165,000 square feet of oceanfront space into an ‘Electric Beach’ themed entertainment venue, that captures both the style of the city and the innovative nature of the blockchain ecosystem and FTX.
Guests can anticipate three exciting days of multilayered activations, showcasing first-class entertainment, high-profile performances and surprise celebrity appearances; local cuisine and beverages; The IWC Big Pilot Exhibition; NFT art galleries and creation stations; a locally inspired fashion show; Mercedes-AMG car displays; dedicated Star Atlas (NYSE:ATCO) Video Gaming Lounge that features both the best of gaming’s past and previews of its future, and so much more. There will also be an exclusive VIP hospitality space, coined the FTX Beach Club, which will be used for VIP entertainment and meet and greets.
"Formula 1 coming to Miami will signal the start of a US racing experience unlike any other. With Miami at the forefront of crypto and FTX leading the charge, it was the natural next step for FTX to capitalize on the hype and create something truly unique in Miami Beach. We're extremely excited to finally unveil all that we've put into this multifaceted experiential event to all our guests," said Sam Bankman-Fried, Chief Executive Officer of FTX. On Saturday and Sunday, a Mercedes-AMG Petronas F1 car will take to Ocean Drive for a high-energy spectacle that will have Miami Beach revved up for an incredible race weekend experience. Delivering constant energy to the event, local DJs will keep the crowd moving during the day as they explore everything FTX Off The Grid has to offer. As darkness falls on the beach, the stage will transition into a three-night ticketed concert series called ‘Sunset on the Sand’ produced by David Sinopoli, in conjunction with III Points and Club Space, with special performances from Disclosure, Kaytranada, and Jamie XX.
"We're excited to be collaborating with FTX Off The Grid over the Miami weekend," shared Toto Wolff, Team Principal & CEO, Mercedes-AMG Petronas F1. "As the sport continues to develop in the US, it's fantastic that FTX, with their inherent creativity and spirit of innovation, are seizing this opportunity to elevate the fan experience with their takeover of Miami Beach." "Our City and community are beyond excited about this race weekend. FTX Off The Grid promises to be an action-packed and epic festival," said City of Miami Beach Mayor, Dan Gelber.
