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French startup brings vintage wines to the NFT market

Published 12/03/2021, 03:00 PM
Updated 12/05/2021, 04:40 PM

Many exciting developments are coming to the space of nonfungible tokens, or NFTs, ranging from metaverse NFTs to fantasy soccer digital collectible cards and up to monster-battle NFT games. In fact, Cointelegraph Research predicts NFT sales will hit a record high of $17.7 billion this year.

But one French startup is taking more of an ambitious approach with wine NFTs. In an exclusive interview with Cointelegraph, Samuel Balthazard and Yacin Kharroubi — CEO and chief product officer of World Wide Wines, respectively — discussed the logistics of making French wine available on the blockchain. Balthazard is the descendant of the family operating the Chateau du Rouet vinery in Provence, which has existed since 1840. The project itself is built on the Elrond network.

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