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Floki Inu Ads ‘Exploited Consumers’, Gets Banned by UK Regulator

Published 03/02/2022, 12:01 PM
Updated 03/02/2022, 12:30 PM
Floki Inu Ads ‘Exploited Consumers’, Gets Banned by UK Regulator
SHIB/USD
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  • Floki Inu’s UK buses and metro network ads have been banned for being “irresponsible.”
  • Floki Inu argued that the ads were aimed at customers who are well versed in crypto investments and not the general public.
  • UK’s ad regulatory body concludes otherwise, stating crypto is a “high profile and topical matter,” and the ads were targeted to the general public.

London’s ads regulatory body, Advertising Standards Authority (ASA), has banned the subway promo of Floki Inu for exploiting consumers’ fears of “missing out on the crypto boom.

Floki Inu, a meme coin based on Elon Musk’s pet Shiba Inu, launched an advert in London’s buses and subway network last year. The ad features a cartoon Shiba Inu donning a Viking helmet, enticing the audience who may have “missed” out on capita ...

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