The sports industry took a hard hit from the coronavirus pandemic. Most leagues got suspended, and then teams played without the audience for an extended period. Sports clubs started to seek out new revenue streams, and the crypto industry arrived to aid with juicy deals.
Numerous partnerships between major sports clubs grabbed headlines over the last year. Even national teams and major club unions joined the trend. So, it became even more surprising when FC Barcelona and Manchester City, two of the biggest soccer clubs in Europe, terminated their crypto-related sponsorship deals in the same week.