When exchange listing news hits the crypto market, there’s often a spike in trading volume and a rapid (if often short-lived) appreciation in the price of the crypto asset. The degree of movement depends on the exchange making the announcement, the liquidity of the token and many other factors — but as has been identified on multiple occasions, a Coinbase or Binance listing often moves markets.
Of course, the market participants who react fastest to this kind of news usually secure the best opportunity for delta.