Some of the biggest players in Web2 are striving to create so-called “super apps,” eying the incredible potential growth that tapping into every kind of internet service would enable.
The concept of a super app is that a single company or provider offers access to every kind of service imaginable: payments, messages, gaming, shopping, savings, transportation, eating and more, all bundled into a single application. With such a comprehensive offering, super apps can grow to serve millions, perhaps even billions of users, serving as a veritable gold mine for the one who creates it. That’s because they can generate revenue in numerous ways, for example, through advertising, transaction fees and selling users’ data to third parties.