The national carrier of the United Arab Emirates Etihad Airways has partnered with blockchain-based platform for the travel industry Winding Tree to explore how blockchain can aid in distribution.
As Reuters reported on Aug. 8, Etihad joined a range of other leading international airlines that already deploy the Winding Tree platform, including Air Canada, Air France-KLM, and Lufthansa. The product is set to reduce transaction costs for customers, as well as enable companies to publish inventory directly to their customers, among other services.