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El 30% de las empresas familiares españolas cree que la transformación digital es su mayor reto, reveló un nuevo estudio de Mastercard

Published 10/06/2023, 02:24 PM
El 30% de las empresas familiares españolas cree que la transformación digital es su mayor reto, reveló un nuevo estudio de Mastercard
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En celebración del Día Internacional de la Empresa Familiar, Mastercard (NYSE:MA) publicó algunas conclusiones de su estudio “Pymes familiares de Europa en la economía digital”, y señaló que principalmente para el 30% de las empresas familiares de España, la transformación digital es su mayor reto.

De acuerdo con el nuevo estudio, para casi el 30% de las empresas familiares, la transformación digital ha sido el mayor desafío al que se ha enfrentado su negocio en el último año. En este sentido, un 50% de ellas quiere dar un mejor uso a las herramientas digitales para transformar su negocio y, apenas el 29% creen estar preparadas para operar en una economía digital.

Pymes familiares de Europa en la economía digital Mastercard 2023

Lea el artículo completo en Cointelegraph

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