Dogecoin's (DOGE) price has fallen notably after social media enthusiasts promoted the asset for days on TikTok in an effort to send the asset to $1. The escapade shows signs of conclusion according to OKCoin CMO Haider Rafique.
"The Doge/TikTok effect is really down to the vitality of the TikTok platform, more than the crypto industry, as it thrives off of creating viral challenges - a category in which this Dogecoin challenge fits," Rafique told Cointelegraph on July 10.