Japan’s leading crypto media publication CoinPost has interviewed the developer of domestic blockchain game “My Crypto Heroes” which utilizes the ETH digital currency. The interview focuses on the most attractive part of the “Shi-No-Ko-Sho Ecosystem”, behind the story of “LAND” where their cloud sales just began, and the market expansion of blockchain games in domestic and overseas.
Can you please let us know the roots of My Crypto Heroes’ birth and also the motivation behind the blockchain game?
Initially, I (Mr. Ueno CEO/CTO) was working as a graduate at “Nomura Research Institute” which was a great company. Also, before that, I was working at a company where we developed and distributed the social game called “MobCast”.
When I joined MobCast, we were distributing web browser social games through “Garakei” (aka flip phone or feature phone) and I was responsible for the platform development where we collect various games together. However, once smartphones came out, I was shifted to develop native application games.
The system of social games has a central business model call “Gacha” (users can play the game for free but pay money for additional items) where developers aim to encourage users to spend a lot of time and money.
However, user will lose all their money and time once the game service ends. Looking at many situations like this, I started thinking of ways to make improvements.
While I couldn’t find a business model that is more interesting and well managed without using the Gacha system in social games, I started considering blockchain technology.
Integrating blockchain technology into games creates a new model, allowing users to have their own “assets” where users can preserve their time and money even if the game service ends. This was the reason why I established “double.jump.tokyo”, which is a specialized company for blockchain games.
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