The word “blockchain” is no longer perceived as something exotic and super innovative, partly because large companies have found various uses for this technology and customers have begun to understand how it works. On the other hand, the growing adoption and awareness of blockchain has led to the fact that since 2017, many projects have used the technology solely for marketing purposes. The tourism industry is no exception.
Some of the initiatives related to the use of blockchain for traveling failed to materialize, with some cases proving that the majority of decentralized travel projects had nothing to do with the real application of blockchain in tourism. For example, the startup Beenest promised to build a middleman-free, decentralized network of hosts and guests during an initial coin offering. The project appears to have been abandoned, according to comments left by users on the project’s official subreddit.