From video game enthusiasts monetizing their passions as shout casters to fashion influencers supercharging their careers into livestreamers on e-commerce platforms, the creator economy flourished, evolved and matured in the past year. Largely catalyzed by the ongoing COVID-19 pandemic, contemporary creators benefited from the gradual shift in consumer behaviors as more people came online across the globe. Now valued at over $100 billion, the creator economy is witnessing staggering growth as the worlds of e-commerce, social media and online communities converge.
With opportunities mounting in social tokens and corresponding virtual playgrounds such as the Metaverse, the year ahead seems to be filled with a great deal of promise. What lies ahead for creators in an increasingly digital and decentralized 2022?