- Binance has partnered with South Korean Company SM Brand Marketing, a subsidiary of SM Entertainment.
- The partnership involves establishing NFTs and a global Play-to-Create (P2C) ecosystem.
- Meanwhile, Binance has also partnered with SM’s rival company YG Entertainment.
Binance has signed a Memorandum of Understanding (MoU) to build a partnership with SM Brand Marketing (SMBM). The company is a subsidiary of the South Korean Entertainment company SM Entertainment (SM).
The partnership involves Binance and SMBM establishing a global Play-to-Create (P2C) ecosystem. This will begin with both companies working together in the NFT sector and also the creation of a joint eco-fund.
Both companies will work on the blockchain mainnet, NFT, and eco-fund to establish the P2C ecosystem. Binance will provide the technology infrastructure for the overall blockchain and NFT ecosystem.