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‘CZ in Your Area’—Binance Partners With K-Pop Entertainment Giants

Published 02/24/2022, 09:30 AM
‘CZ in Your Area’—Binance Partners With K-Pop Entertainment Giants

  • Binance has partnered with South Korean Company SM Brand Marketing, a subsidiary of SM Entertainment.
  • The partnership involves establishing NFTs and a global Play-to-Create (P2C) ecosystem.
  • Meanwhile, Binance has also partnered with SM’s rival company YG Entertainment.

Binance has signed a Memorandum of Understanding (MoU) to build a partnership with SM Brand Marketing (SMBM). The company is a subsidiary of the South Korean Entertainment company SM Entertainment (SM).

The partnership involves Binance and SMBM establishing a global Play-to-Create (P2C) ecosystem. This will begin with both companies working together in the NFT sector and also the creation of a joint eco-fund.

Both companies will work on the blockchain mainnet, NFT, and eco-fund to establish the P2C ecosystem. Binance will provide the technology infrastructure for the overall blockchain and NFT ecosystem.

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