Issuance, which operates a marketing platform that revolves around security tokens and digital assets, is expanding its relationships within the security token space, CEO Darren Marble told us in an exclusive interview. The platform connects tokens issuers with accredited and professional investors who are interested in diversifying their portfolio through digital assets. You’ll find out below how the company is monetizing its business and how it plans to stay competitive.
Last month, we reported that Issuance had reached an agreement with security token issuer Securitize. The partnership will see the two companies reciprocally share their experiences in this emerging industry.
Earlier in October, Issuance partnered with BlockEstate Alpha Fund, a tokenized property fund, to help it reach relevant connections.
On Monday, crypto community management firm AmaZix said that it had signed a deal with Issuance to jointly contribute to a safer digital securities market.
The digital asset-oriented market platform is expanding at a fast pace, thanks to the high demand in the security token industry. Issuance CEO Darren Marble shared with us his stance on the market. You can read the interview below:
CV: Hi Darren! First of all, can you shortly explain what Issuance is and how is it related to the security token space?
Darren: Issuance is developing a marketing platform that will allow security token issuers to market their deals directly to authenticated, interested investors. Our platform will include institutions, hedge funds, family offices, venture capital firms, accredited investors, and retail investors who seek to invest in this exciting new asset class.
While our tech team is heads-down building our platform, our services team has been busy selling streamlined advisory and marketing engagements to some of the industry’s most notable security token issuers.
CV: What’s the strategy behind attracting investors to show interest in security token issuers and how does Issuance monetize its business?
Darren: The first step is to know which digital asset funds are actively investing in security token offerings (STOs). Most broker-dealers fail this test completely, and are taking STOs to their traditional high net worth clients who are confused by the deals and don’t invest.
Issuance has trusted relationships with more than 200 U...
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