Singapore-based crypto exchange, Crypto.com, has announced one of its biggest ever sports deals as it became the official crypto sponsor of the 2022 FIFA world cup, scheduled to be held in Qatar this Autumn.
The deal was confirmed in a statement released late on Tuesday. The international governing body of association football, FIFA, announced:
“The company will be the exclusive cryptocurrency trading platform sponsor of Qatar 2022 and will benefit from significant branding exposure both within and outside the tournament’s stadiums.”
Expanding Its Global Reach Through Sports
The FIFA World Cup Qatar 2022 offers potentially the biggest ever audience for the Singapore-based crypto exchange with the 2018 FIFA World Cup held in Russia having reportedly hit a record 3.572 billion viewers – nearly half of the world’s population.
Crypto.com has been expanding its global reach, using sports as a medium. Its latest high-profile sponsorship deal comes months after the exchange said it would replace Staples as the title sponsor of the iconic downtown Los Angeles arena.
While the exchange has been linked with NBA star LeBron James, Formula 1, the UFC, and the Italian ‘Serie A’, the FIFA World Cup is one of the biggest stages in the world for Crypto.com to be marketed.
On the Flipside
- In January, Crypto.com suffered a network breach that saw the hackers steal $30 million from the exchange.
Why You Should Care
The sponsorship deal is likely to help Crypto.com reach a wider international audience, given the popularity of the FIFA World Cup.
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