Crypto needs a killer app and a better sales pitch.
"The average consumer just doesn't care about decentralization," Jeff Morris, Jr., an under-the-radar venture investor in the crypto space, told CoinDesk in a recent interview.
Through the fund he created last year, Chapter One Ventures, Los Angeles-based Morris has quietly gotten in on some of the buzziest crypto companies over 2017 and 2018 – CryptoKitties, Radar Relay, Blockfolio and Paradigm.