The International Cricket Council (ICC) has partnered with Near Foundation to build a blockchain-powered Web3 fan engagement app for the 2023 Cricket World Cup in India, which promises to reach hundreds of millions of fans over the next six weeks.
Cointelegraph spoke exclusively to ICC head of digital Finn Bradshaw and Near CEO Chris Donovan, who unpacked details of the Web3 mobile app aiming to drive fan engagement before, during and after matches at the global sporting event in India.