Emurgo, one of the entities behind the blockchain platform Cardano, announced that South Korea’s Metaps Plus, a leading mobile ad and payment platform, will accept the ADA token. Cardano is the seventh largest cryptocurrency by market cap, according to Coinmarketcap data. Metaps Plus is a fintech firm that is owned by Metaps Group, which is listed on the Tokyo Stock Exchange.
Metaps Plus’s mobile marketing and payment system delivers over 1 billion downloads and handles over 10 million mobile to offline transactions each year across 40,000 offline stores.
Metaps Plus CEO Kim Seungyeon said:
“I am very excited to partner with EMURGO integrating Ada coin into one of Korea’s biggest mobile payment platforms. We are simply focused on delivering incremental sales and value to our offline and platform partners along with Ada coin owners.”
The deal proves Emurgo’s effort to promote Cardano through strategic partnerships. The Japan-based entity plays a significant role in pushing Cardano’s blockchain platform to the global market.
Emurgo CEO Ken Kodama commented on the deal:
“Our partnership with Metaps plus will allow Ada to expand more rapidly and be recognized eventually as a new way for payment settlement in the Korean market. I am very excited to be able to open a new era together through this platform.”
Charles Hoskinson, CEO of IOHK, another key entity behind the Cardano project, said that South Korea was one of the markets with an active Cardano community. He stated that the partnership with Metaps Plus might be disruptive for ADA, which can end up being used for everyday transactions.
On Monday, we reported that IOHK partnered with Ethiopia’s Ministry of Science and Technology to use Cardano technology in the country’s agriculture sector.
Despite the recent partnerships, Cardano’s ADA has not reflected the news. It fell from $0.34 on Monday to the current level at $0.32, after touching $0.30 in the morning.
This article appeared first on Cryptovest
