The Canadian Marketing Association (MCA) is looking to expand its blockchain marketing space with the hiring of Joaquim Miro, a partner and chief marketing officer at global consulting and development firm MLG Blockchain as a member of its Martech Council.
CMA said in a statement that Miro would be specifically focused on creating blockchain opportunities in the market sector.
"As the blockchain marketing space continues to grow, an increasing amount of new marketing tools are available for professionals,” Miro commented on his appointment. “By remaining at the forefront of upcoming marketing technologies and trends, my goal is to help establish and bring forth the best practices within this fast-growing space."
As the preeminent voice of the Canadian marketing profession, CMA is tasked with promoti...
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