Birks Group, one of the oldest luxury jewelry retailers in Canada, is now accepting bitcoin payments at some stores.
The firm announced Tuesday that it has partnered with U.S.-based bitcoin payments processor BitPay to enable “faster, easier and more secure” purchases for customers.
Currently, bitcoin payments are enabled at eight of the group's stores, located at Vancouver West Hastings, Brinkhaus Calgary, Fairview Mall, Bloor, Yorkdale, Montreal and Calgary, out of 26 that it operates across Canada.