Cambridge Analytica was planning to raise money by issuing a digital currency prior to becoming involved in a scandal regarding the misuse of data from Facebook (NASDAQ:FB), sources familiar with the matter told Reuters April 17.
Sources say that Cambridge Analytica had consulted with a firm that advises companies on how to structure Initial Coin Offerings (ICOs). While it is unknown if the data analytics consultancy is still pursuing plans to develop a digital currency, a spokesman told Reuters that the firm was considering using Blockchain to secure online data: