Crypto broker Bitcoin Suisse recently installed a blockchain-related Christmas advertisement in the Zurich Main train station in Zürich, Switzerland. The ad, which is largely indecipherable to non-native speakers, involves a piece of broccoli, a shoe, and one lone Bitcoin (BTC).
The text above the images reads Neujahrsvorsätze, a German word meaning “New Year's resolutions.” Unsatisfied with the printed description for this seemingly non-sequitur string of objects, Cointelegraph reached out to Bitcoin Suisse for further clarification. Marc Baumann, the company's head of marketing and communication, explained: