Broadway’s largest ticket operator, the Shubert Organization, is integrating a blockchain solution into its business in a forthcoming pilot targeted at combating ticket fraud.
The organization, via its Telecharge and Shubert Ticketing division, has partnered with Boston-based startup True Tickets, which offers an IBM (NYSE:IBM) blockchain-powered mobile ticketing solution. News of the partnership was revealed in an Oct. 16 report from Fast Company.