There’s a rumbling in the crypto world. Long perceived — not unjustly — as a boys’ club, 2020 has seen more women entering Bitcoin (BTC) and other cryptocurrencies than ever before. If the trend continues, we’ll see a welcome influx of women in the space.
A recent survey by Gemini reports that women’s investment in cryptocurrency has surged 20% over the past year among a nationally representative sampling of United Kingdom investors. Among those planning to invest in crypto, 40% are women. Crypto trading platform eToro also reported a sharp rise in the rate at which women signed up to the site during 2020, with women’s sign-ups rising by 366% compared with a 248% rise for men.
Aubrey Strobel is the head of communications at Lolli, a Bitcoin rewards company, where she oversees all communications, public relations and marketing efforts on behalf of the company. Prior to Lolli, Aubrey was a senior executive at Wachsman, a blockchain public relations and consulting firm headquartered in New York. She has been featured in Forbes, IB Times and Buzzfeed.
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