BMW has completed a pilot together with crypto startup DOVU, an official blog post from DOVU outlined today, May 8. The pilot introduces a tokenized rewards system using DOVU’s ERC-20 token, DOV, that encourages drivers to track mileage on their leased vehicles.
In their blog post, DOVU points out that preserving the residual market values of leased vehicles is “literally where [BMW] makes its money,” and isolates car mileage as the single most important factor that determines whether the resale value of the vehicle in question will be negatively affected.