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BMW Korea trials a blockchain-powered rewards program ahead of global launch

Published 10/07/2020, 06:45 AM
Updated 10/07/2020, 08:20 AM
BMW Korea trials a blockchain-powered rewards program ahead of global launch

Customers of the world-famous car manufacturer will soon be able to claim blockchain tokens as rewards as part of a new membership scheme, called BMW Vantage.

The Korea Times reported on Oct. 7 that BMW Korea is the first branch in BMW Group to run a trial of the new scheme and aims to fully launch it in the country by the end of 2020. It successful, the company is planning a global rollout.

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