Canada-based blockchain startup FansUnite has become a partner of English football club Leicester City Foxes for the current 2018/19 season. The firm, which focuses on the sports betting and sport data industries, will collaborate with the Leicester City FC for a series of events that would benefit both parties, it said in a statement.
Leicester surprisingly won the Premier League in the 2015/16 season, gaining international popularity among football fans. The win was labeled by many experts as the greatest sporting shock ever.
FansUnite will start the collaboration by launching promotions in and around Leicester...
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