Atlas Protocol (ATP), a blockchain-oriented startup focused on advertising, announced on Tuesday it had secured a multi-million dollar investment in a seed round led by Softbank China Venture Capital (SBCVC). Other companies participating in the fund-raiser were Baidu Ventures, Danhua Capital, and Fenbushi Digital.
ATP is incubated by Nebulas Labs and the xGoogler Blockchain Alliance (xGBA). The startup intends to develop blockchain-based solutions to improve interactive advertisement. Its new blockchain-powered creative media model aims to determine the interactive marketing practices among users, advertisers, and publishers.
ATP co-founder...
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