A San Francisco-based startup called “Real Items Foundation” is beta testing a Shopify plugin to ensure that authentic items are being sold to online shoppers.
The plugin –- powered by a combination of blockchain technology and a cloud-based application called “TAM” –- enables brands to generate non-fungible tokens (NFTs) that are pegged to physical assets. Consumers who purchase a product containing an NFT can scan that item to verify its authenticity.
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