Blockchain-based traceability platform VeChain will be used to power the issuance of a limited-edition run of licensed Nike (NYSE:NKE) Air Max 1 shoes.
Announced on June 24, Australian shoemaker Chase Shiel and retailer The Kickz Stand have partnered to produce a limited run of the sneakers — which are also based on Stussy’s ‘SB Dunk’ shoe that was launched in 2005.