The issue of modern soccer
More precisely, the current problem, according to Forbes, is that soccer and its stars are currently chained down by brand sponsorships, governing bodies and media broadcasting companies.
With brand sponsorships come legal contracts which, in turn, bring in requirements and limits. Examples of these conditions are appearances or endorsements — usually towards the brand — which in turn need media involvement to be effective.
All of this generates an intertwined system of relationships with rules and limits that significantly damage the potential for authentic fan interaction. This isn’t only felt by common fans, older players also feel the issue. According to Stan Bowles there are “brilliant players but no characters in the modern game.”
According to the aforementioned article, “in utilizing blockchain technology, the reduction and/or elimination of these intermediaries will always be the fundamental backbone.”
Direct fan involvement
The platform under development by the company means to enable fans to influence the ...
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