Ticketmaster, one of the largest event ticket distributors in the world, announced in October 2018 that it had acquired Upgraded, a blockchain technology company specializing in live event ticketing.
By applying blockchain technology, Ticketmaster set out to solve some of the biggest challenges facing the billion-dollar ticketing industry. For example, the company intends to use blockchain to provide event creators with more control and visibility over ticket distribution, while protecting fans against fraudulent tickets.