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Austrian National Tourist Office Trials Adbank’s Blockchain Solution

Published 09/27/2018, 09:55 AM
Updated 09/27/2018, 11:01 AM
 Austrian National Tourist Office Trials Adbank’s Blockchain Solution
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The Austrian National Tourist Office (ANTO) is currently conducting a digital ad campaign by leveraging blockchain, becoming the first national tourist office in the world to do so. ANTO is trialing the technology with Adbank, a blockchain platform fueled by the ADB token. Adbank relies on the Ethereum network and aims to prevent ad fraud, which causes advertisers to waste a total of $51 million each day according to recent estimations. The platform is meant to cut fees by ad tech intermediaries, some of whom boost the ad price by over 70%.

Angelo Dodaro, Adbank co-founder and chief marketing officer, commented:

“It's exciting to see a country like Austria acknowledging the powerful use case that exists for advertising on the blockchain. This level of trans...


This article appeared first on Cryptovest

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