The Austrian National Tourist Office (ANTO) is currently conducting a digital ad campaign by leveraging blockchain, becoming the first national tourist office in the world to do so. ANTO is trialing the technology with Adbank, a blockchain platform fueled by the ADB token. Adbank relies on the Ethereum network and aims to prevent ad fraud, which causes advertisers to waste a total of $51 million each day according to recent estimations. The platform is meant to cut fees by ad tech intermediaries, some of whom boost the ad price by over 70%.
Angelo Dodaro, Adbank co-founder and chief marketing officer, commented:
“It's exciting to see a country like Austria acknowledging the powerful use case that exists for advertising on the blockchain. This level of trans...
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