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Augmented reality helps brands tell their story: MVFW 2023

Published 04/05/2023, 06:51 AM
Updated 04/05/2023, 09:20 AM

The second annual Metaverse Fashion Week (MVFW) hit the virtual runway this year from March 28–31 via a collaboration between Spatial — a 3D social network platform — and Over, a blockchain-based augmented reality (AR) platform.

This year’s event saw over 60 brands, including legacy names such as Dolce & Gabbana, Tommy Hilfiger, DKNY and Gucci. Like last year, the event combined digital runways, panels with industry thought leaders and designers, and afterparties.

Guests watching an AR fashion show on the Piazza of Duomo di Milano. Source: Over

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