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Animoca Brands buys major stake in Aussie digital services agency

Published 04/19/2022, 01:40 AM
Updated 04/20/2022, 03:40 AM
Animoca Brands buys major stake in Aussie digital services agency

Nonfungible token (NFT) investment giant Animoca Brands has acquired a significant stake in the Australian digital marketing agency Be Media.

Be Media has locations in Perth, Melbourne and Sydney and has provided Web2 firms with advertising and digital strategy since 2013. While the company isn’t geared toward the crypto sector, the investment seems to be a part of Animoca’s immediate aim to “shepherd companies into Web3.”

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