Anheuser-Busch InBev, the parent entity of Budweiser, Corona and many other beer brands, recently began to pilot a platform which lets end-customers track their malt beverages on the blockchain. This is not the first instance of the company's blockchain interest. They have previously unveiled a number of blockchain initiatives, including a vending machine ID verification system and document management protocols based on the technology.
“For the first time in our European operations, this project will create a fully transparent, indirect supply network all the way to the end consumer,” Pieter Bruyland, CIO of AB InBev's European operations, commented in an Oct. 26 public statement.
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