Alyx — the luxe fashion brand founded by erstwhile Lady Gaga creative director and Kanye West collaborator Matthew Williams (NYSE:WMB) — is launching an IOTA-based pilot for supply chain transparency. The news was reported by industry magazine Vogue Business on June 24.
Williams — who earned a 2016 LVMH Prize finalist nomination for his work at Alyx, and spearheaded brand partnerships with Moncler, Nike (NYSE:NKE) and Dior Men — has launched the blockchain pilot together with manufacturing giant Avery Dennison (NYSE:AVY) and London-based internet of things (IoT) software firm Evrythng.