Joining the likes of Nike (NYSE:NKE), the sportswear manufacturer Adidas (OTC:ADDYY) has announced its entrance into the crypto industry. As a first-ever, Adidas Originals, a sub-brand of the German sportswear clothing firm, has announced a partnership with Coinbase (NASDAQ:COIN).
Adidas Originals Tweeted;
We’ve partnered with @coinbase. Probably nothing.— adidas Originals (@adidasoriginals) November 24, 2021
Adidas Joins the Booming Metaverse
Most discussions in the crypto space are now centered around the metaverse concept. While early speculations suggest that the collaboration between Coinbase and Adidas could be rooted in payments, another collaboration changed public opinions.
After reports of a partnership with long-time metaverse platform the Sandbox emerged, many now believe Adidas will be treading the same path as Nike. Even more, interestingly, the Sandbox tweeted;
Hey @adidasoriginals, impossible is nothing in the Metaverse. What if we invite all of the original thinkers and do-ers to design our future together?https://t.co/xQrfAWHBky pic.twitter.com/fTCaqf6fho— The Sandbox (@TheSandboxGame) November 22, 2021
While Adidas has refused to respond to a request for more information about the partnership, it tweeted “adiVerse, anyone?” two days prior. In addition, Coinbase has been greatly focused on building an NFT marketplace.
Harnessing the power of both platforms, Adidas could look to turn to NFTs or venture much deeper into the cryptoverse by accepting crypto payments and launching its own metaverse.
On The Flipside
- Adidas is already behind its competitor, Nike, which has already revealed its metaverse dubbed ‘NIKELAND,’ also applying for patents with the U.S. Patent & Trademark Office
Why You Should Care
The metaverse is rightly one of the most talked-about technology and concepts because it has the potential to change how we work, play, and interact in the future
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