NEW YORK - Zeta Global (NYSE: ZETA), a leader in data-driven marketing, announced the launch of the Zeta Economic Index (ZEI), a novel measure of the US economy's status. The ZEI leverages the company's proprietary data and Generative AI to analyze consumer behavior and provide a real-time snapshot of economic trends.
The index, which encompasses an identity graph of over 240 million US adults and trillions of behavioral signals, aims to offer a unique perspective on economic health by tracking consumer activity in various markets, including automotive, dining, and retail, among others.
According to Zeta Global's recent analysis, the US economy has shown steady growth and stability in June 2024 despite challenges such as inflation and financial sector stress.
The Economic Index Score, reflecting the overall economic health, rose by 0.5% to 66.0, categorized as Active. Meanwhile, the Economic Stability Index, indicating the population's resilience to economic downturns, saw a 0.3% increase to 66.1 over the last quarter, and is defined as Stable.
David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global, emphasized the significance of consumer behavior in understanding the economy's health. He stated that the Zeta Economic Index, powered by their Data Cloud and Generative AI, delivers a real-time pulse on the US consumer and economy, based on actual consumer behavior rather than just sentiment.
The ZEI comprises two core indices and is supported by sub-sections that detail key consumer trends. These are used to calculate the health and stability of the US economy. The index is offered as a free service and is not intended as investment advice or for making investment decisions.
Zeta Global, founded in 2007, provides an AI-powered marketing platform that helps enterprises efficiently acquire, grow, and retain customers. The company, headquartered in New York City, serves clients across multiple industries worldwide.
The information for this article is based on a press release statement.
In other recent news, Zeta Global has been a focal point of Wall Street due to robust growth outlook and strong financial performance. RBC Capital initiated coverage on Zeta Global with an Outperform rating, highlighting its advantageous position in the scientific approach to demand procurement. BofA Securities also raised its price target for Zeta Global to $20.00, maintaining a Buy rating on the stock.
The company has welcomed Imran Khan, a prominent figure in the technology investment sector, to its Board of Directors. Needham, a respected investment firm, upgraded the price target for Zeta Global shares from $18.00 to $20.00, emphasizing the company's ongoing innovation.
Analysts have projected robust financial health for Zeta Global, with estimated revenue for 2024 at $897.1 million and an EBITDA estimate of $170.2 million. These recent developments suggest a promising trajectory for Zeta Global in the digital marketing sector.
InvestingPro Insights
Zeta Global's innovative approach to economic analysis through the Zeta Economic Index (ZEI) has been mirrored by its own performance metrics. With a market capitalization of $3.86 billion, the company has carved out a significant presence in the data-driven marketing industry. The ZEI's ability to offer real-time insights into consumer behavior is reflective of Zeta's own operational focus, which has been validated by the significant 106.67% return over the last year and the remarkable 63.27% return over the last three months.
InvestingPro Tips indicate that Zeta Global is on a positive trajectory, with analysts revising their earnings upwards for the upcoming period and predicting profitability for the company within the year. These insights suggest that Zeta's financial health and market performance are closely aligned with the innovative services it provides, such as the ZEI.
InvestingPro Data further highlights that Zeta Global is trading near its 52-week high, at 94.99% of the high, and has experienced a large price uptick over the last six months, with a year-to-date price total return of 100.11%. Despite not paying dividends, the company's strong returns and upward momentum may be particularly appealing to growth-focused investors.
For those interested in a deeper dive into Zeta Global's potential, additional InvestingPro Tips are available, providing more nuanced insights into the company's performance and future outlook. Subscribers can use the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription, unlocking access to valuable metrics that could guide investment decisions. With 11 more InvestingPro Tips listed, investors can gain a comprehensive understanding of Zeta's market position and future prospects.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.