NEW YORK - Zeta Global (NYSE: ZETA), a company specializing in AI-powered marketing solutions, announced today the launch of its Zeta Media Engine, a new product designed to enhance programmatic advertising through Snowflake (NYSE:SNOW)'s platform. The Zeta Media Engine integrates Snowflake's Data Clean Room with Zeta's proprietary technology to enable marketers to execute more precise advertising campaigns on the open web while maintaining user privacy.
The collaboration with Snowflake aims to provide a solution for marketers that combines flexibility and scalability with the ability to enrich, analyze, and activate their data programmatically. According to David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global, the Zeta Media Engine will allow Snowflake customers to leverage their first-party data, enriching and personalizing their marketing efforts across various paid media channels.
Bill Stratton, Global Head of Media, Entertainment & Advertising at Snowflake, emphasized the importance of data-driven marketing and the value of the partnership with Zeta in providing a robust environment for data collaboration that enhances paid media performance.
Key features of the Zeta Media Engine include people-based prospecting, which combines first-party data with Zeta's dataset of over 240 million profiles within Snowflake's secure Data Clean Room. The platform also offers multi-party data integration and deterministic measurement for campaign performance, which are conducted within the Data Clean Room environment.
The Zeta Media Engine is presented as a tool for marketers to achieve greater precision in targeting, reduced waste, and improved customer engagement and outcomes. The announcement comes as part of Zeta Live 2024, where the innovation will be showcased with a hands-on demo, and further insights will be shared during a panel discussion.
Zeta Global has positioned itself as a leader in the AI-powered marketing cloud sector, providing a platform that unifies identity, intelligence, and omnichannel activation. The company, co-founded by David A. Steinberg and John Sculley, has been operational since 2007 and is headquartered in New York City with a global presence.
This news article is based on a press release statement.
In other recent news, Zeta Global Holdings Corp has been the focus of several significant developments. The company has raised its third-quarter 2024 expectations, projecting a minimum revenue of $255 million and an adjusted EBITDA of at least $50.2 million. This announcement has prompted positive reactions from various analysts, including DA Davidson, Needham, Canaccord Genuity, and Craig-Hallum, who have all increased their price targets for Zeta Global while maintaining a Buy rating.
In addition to these financial developments, Zeta Global has also announced a partnership with Yahoo to enhance email marketing strategies using AI-powered personalized emails. This collaboration aims to optimize send times, content, and multi-channel engagement, leveraging Zeta's advanced customer intelligence and AI capabilities.
Zeta Global has also undertaken strategic financial initiatives, including a public offering of 11 million shares of its Class A common stock and securing a $550 million loan facility for debt refinancing. These moves are anticipated to enhance the company's financial structure and flexibility, positioning it favorably for potential mergers and acquisitions. These recent developments reflect Zeta Global's focus on its financial health and strategic growth.
InvestingPro Insights
In light of Zeta Global's recent announcement regarding the launch of its Zeta Media Engine, investors may find the latest metrics and tips from InvestingPro particularly insightful. According to the data, Zeta Global has a market capitalization of $6.83 billion, demonstrating significant size within the AI-powered marketing solutions sector. The company has experienced notable revenue growth over the last quarter of 32.61%, indicating a robust expansion of its business activities. This growth is further underscored by a 25.16% increase in revenue over the last twelve months as of Q2 2024, reflecting Zeta's potential in scaling its operations and market reach.
InvestingPro Tips also reveal that Zeta Global has been trading near its 52-week high, with the price at 97.16% of this peak. This suggests that investor sentiment is currently positive, likely buoyed by the company's strategic initiatives such as the Zeta Media Engine. Additionally, the company's stock has delivered strong returns, with an impressive 287.69% price total return over the past year. This performance may interest investors looking for companies with a strong upward trajectory in their stock price.
For those considering an investment in Zeta Global, it is worth noting that the company operates with a moderate level of debt and its liquid assets exceed short-term obligations, providing financial stability. Moreover, there are 16 additional InvestingPro Tips available at InvestingPro, which could offer further guidance for potential investors.
As Zeta Global continues to innovate and grow, these InvestingPro Insights could be invaluable for investors aiming to make informed decisions in the dynamic field of AI-powered marketing solutions.
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