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Yext unveils enhanced AI tool for online reputation management

Published 10/08/2024, 09:20 AM
YEXT
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NEW YORK - Yext, Inc. (NYSE: NYSE:YEXT), a leading digital presence platform, has announced the launch of its AI Review Generation solution, designed to aid multi-location enterprises in managing their online reputation more efficiently. The new feature, which supports over 80 review sites including Google (NASDAQ:GOOGL) and Facebook (NASDAQ:META), streamlines the collection and management of customer feedback within a single platform.

The updated tool comes as Yext reveals data showing the importance of reviews in customer trust, with 71% of customers considering reviews crucial and 69% expecting responses within a week. The AI Review Generation feature allows businesses to generate and respond to reviews quickly, intending to boost customer engagement and reduce the need for extensive support teams.

Chris Brownlee, Vice President of Product Management at Yext, emphasized the importance of reputation management in building trust and driving conversions, stating that the AI-powered solutions make responding to reviews faster and easier.

The enhanced capabilities of the Review Generation solution include customizable tools for increasing review collection, such as pre-built and customizable email and text templates for review invitations, unique localized URLs, and in-platform analytics to monitor review performance.

Ochsner Health, a Yext client, expressed optimism about the impact of third-party review generation on their business. Maegan Floyd, Manager of Digital Marketing & Platforms at Ochsner Health, highlighted the importance of patient feedback and the role of Yext's tools in addressing patient needs and strengthening trust.

The announcement builds on the recent introduction of Yext Social, as the company continues to strengthen its position in AI-driven reputation management solutions. Yext aims to provide brands with the necessary tools to improve customer engagement and performance metrics within a single platform.

The information provided in this article is based on a press release statement.

In other recent news, Yext Inc . has launched Yext Social, an AI-powered social media management tool, expanding its digital presence platform. Following the company's acquisition of Hearsay Systems, Yext has seen a revision in its full-year revenue outlook due to macroeconomic challenges. The second fiscal quarter of 2025 showed a quarter-over-quarter improvement in Direct Annual Recurring Revenue (ARR) by $1.3 million to $313.4 million, with a better-than-expected EBITDA of $9.8 million. DA Davidson, Roth/MKM, and Needham have all made adjustments to their financial outlooks for Yext, with DA Davidson and Needham maintaining their Buy ratings and Roth/MKM reducing its price target. These are the recent developments for Yext Inc.

InvestingPro Insights

Yext's launch of its AI Review Generation solution aligns with the company's focus on improving its digital presence platform and driving growth. According to InvestingPro data, Yext's market capitalization stands at $835.32 million, reflecting its position in the competitive digital marketing landscape.

An InvestingPro Tip highlights that Yext holds more cash than debt on its balance sheet, which could provide financial flexibility as the company invests in AI-driven solutions like the new review generation tool. This strong financial position may support Yext's ability to innovate and expand its product offerings.

Another relevant InvestingPro Tip indicates that Yext has impressive gross profit margins. The data shows a gross profit margin of 77.9% for the last twelve months as of Q2 2025, which suggests the company's services are highly profitable. This strong margin could allow Yext to invest in research and development for AI technologies while maintaining financial health.

While Yext's revenue growth has been negative (-1.76% over the last twelve months), the company's focus on AI-powered solutions could potentially reverse this trend. Analysts predict that Yext will be profitable this year, which could be partly due to the expected impact of new offerings like the AI Review Generation solution.

For investors interested in a deeper analysis, InvestingPro offers additional tips and insights. There are 5 more InvestingPro Tips available for Yext, providing a comprehensive view of the company's financial health and market position.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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