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Wayfair price target cut to $58 by BMO on margin concerns

EditorLina Guerrero
Published 08/01/2024, 02:02 PM
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On Thursday, BMO Capital Markets adjusted its stance on Wayfair Inc (NYSE:W), a leading e-commerce company specializing in home goods. The firm lowered its price target on the company's stock to $58.00 from the previous $61.00, while reaffirming a Market Perform rating.

The revision comes amid concerns about near-term gross margin compression as Wayfair continues to adjust pricing to secure ongoing wallet share gains. BMO Capital also cited persistent cyclical headwinds within the Home Goods category, which has seen a significant decline since the fourth quarter of 2021, with a downturn of approximately 35%.

The analyst at BMO Capital highlighted a cautious consumer environment due to the inflationary backdrop as a contributing factor to the revised outlook. The firm's expectations for Wayfair's revenue and adjusted EBITDA for the year 2024 have been revised to $11.8 billion and $497 million, respectively, down from the previous forecast of $12.1 billion in revenue and $591 million in adjusted EBITDA.

Despite the price target reduction, the analyst recognized Wayfair's strategic pricing investments aimed at securing long-term market share gains and gross margin expansion. The company's efforts to navigate the challenging market conditions while positioning itself for future growth were acknowledged. Wayfair's current strategies reflect its commitment to maintaining competitiveness and profitability in the evolving e-commerce landscape for home furnishings.

In other recent news, Wayfair has seen a series of significant developments. BofA Securities lowered its price targes for the company to $58.00. BofA attributed the revision to a subdued outlook for the third quarter. Meanwhile, Loop Capital adjusted its price target for Wayfair shares to $50, expressing a more cautious outlook on the company's sales and margin estimates.

Wayfair also hosted a major sales event, "Black Friday in July," offering customers substantial discounts across its portfolio of brands. In addition, the company opened its first physical store in Chicago, a move that Citi responded to by maintaining a Buy rating on Wayfair's stock.

Truist Securities also maintained a Buy rating, reflecting confidence in Wayfair's performance based on second-quarter Truist Card Data. Argus upgraded Wayfair's stock from Hold to Buy, indicating an optimistic outlook based on increased orders and active user growth. These are the recent developments for Wayfair.

InvestingPro Insights

Recent InvestingPro data provides a snapshot of Wayfair Inc's current financial health and market performance. With a market capitalization of $6.09 billion, the company's significant return over the last week, as indicated by a 10.81% increase in price total return, suggests a notable investor response. Despite this, Wayfair's stock price movements remain quite volatile, which could be a point of consideration for potential investors.

From a profitability standpoint, Wayfair has not been profitable over the last twelve months, with a negative P/E ratio of -9.43. This aligns with the concerns raised by BMO Capital Markets regarding near-term gross margin compression. Nevertheless, analysts predict the company will turn profitable this year, which could signal a positive shift in its financial trajectory.

Additionally, the company's revenue for the last twelve months as of Q1 2024 stands at $11.96 billion, with a gross profit margin of 30.65%. These figures reflect the company's ability to generate a substantial gross profit despite operating in a challenging market. InvestingPro Tips also highlight that Wayfair does not pay a dividend to shareholders, a relevant fact for income-focused investors.

For more detailed analysis and additional InvestingPro Tips on Wayfair Inc, including insights into future earnings and analyst fair value assessments, visit https://www.investing.com/pro/W.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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