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Vail Resorts names new chief marketing officer

EditorLina Guerrero
Published 04/01/2024, 05:09 PM
MTN
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BROOMFIELD, Colo. - Vail Resorts, Inc. (NYSE: NYSE:MTN) has appointed Courtney Goldstein as its new executive vice president and chief marketing officer, with her tenure set to begin on April 29, 2024. Goldstein brings over twenty years of experience from her previous roles at Comcast (NASDAQ:CMCSA) and American Express (NYSE:AXP).

CEO Kirsten Lynch expressed confidence in Goldstein's ability to grow the company’s Epic Pass subscription model and to launch the new gear membership business, My Epic Gear. Lynch also noted Goldstein's role in enhancing the guest experience through digital advancements, including Mobile Pass and the My Epic Assistant feature in the My Epic app.

Goldstein’s background includes a significant stint at Comcast, where she most recently served as senior vice president of consumer marketing, growth, and engagement. Her contributions there included implementing data-driven performance marketing strategies and leading ecommerce and digital media initiatives. Her prior experience at American Express involved managing consumer card prospect acquisition and customer marketing strategy.

With an MBA from Columbia University and a BS in Economics from The Wharton School of the University of Pennsylvania, Goldstein is expected to lead Vail Resorts in its Epic Pass business, data and analytics, and digital experience, as well as marketing for its portfolio of mountain destinations and related businesses.

Vail Resorts operates a global network of premier ski destinations and is committed to an Experience of a Lifetime for guests and team members. The company's EpicPromise includes achieving a zero net operating footprint by 2030, supporting employees and communities, and increasing participation in skiing and snowboarding. Vail Resorts also manages a collection of hotels and retail locations.

InvestingPro Insights

As Vail Resorts, Inc. (NYSE: MTN) welcomes Courtney Goldstein to its executive team, the company's financial health and market performance remain critical to investors. According to InvestingPro data, Vail Resorts boasts a market capitalization of $8.43 billion. The company's Price/Earnings (P/E) ratio stands at 35.56, reflecting investor expectations of future earnings growth, which aligns with the company's strategic initiatives in expanding its Epic Pass and gear membership businesses.

The P/E ratio adjusted for the last twelve months as of Q2 2024 is slightly lower at 29.34, indicating a potentially more attractive valuation for investors considering the company's earnings over the past year. Moreover, the company's commitment to shareholder value is evident with a high shareholder yield, as noted in InvestingPro Tips. This could resonate well with investors looking for companies that prioritize returning value to shareholders.

It's also worth mentioning that Vail Resorts has an impressive track record of maintaining dividend payments for 14 consecutive years, which is a testament to its financial resilience and commitment to shareholders. The company's moderate level of debt and its profitability over the last twelve months, as highlighted in additional InvestingPro Tips, provide further confidence in its financial stability.

For those interested in deeper analysis, there are 9 additional InvestingPro Tips available on the Vail Resorts page, offering comprehensive insights into the company's financials and market performance. Investors can explore these tips to better understand the potential risks and opportunities associated with Vail Resorts. Plus, use coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription at InvestingPro.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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