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UBS cuts Prada stock PT despite strong brand momentum, maintains buy rating

EditorIsmeta Mujdragic
Published 06/27/2024, 11:27 AM
PRDSY
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On Thursday, UBS adjusted its price target for Prada (OTC:PRDSY) SpA (1913:HK) (OTC: PRDSY) shares to HK$73.50 from the previous HK$76.50, while reaffirming a Buy rating on the stock. The adjustment comes as Prada continues to demonstrate robust brand momentum and financial performance, particularly in the second quarter.

Prada's first-half results are expected to reflect continued top-line growth and an increase in profit margins. This follows a strong first-quarter performance that exceeded expectations. The company's success has been attributed to increased product innovation, effective marketing strategies, and the growth of the ready-to-wear (RTW) category.

Despite the price target reduction, UBS holds a positive outlook on Prada's financial journey, noting the brand's successful turnaround within the fashion sector. According to UBS, Prada presents a compelling narrative for investors, with potential for significant valuation improvements by 2025, estimating Prada's P/E ratio to be around 20x compared to the sector's average of approximately 21x.

The firm's forecasts for the second quarter suggest that Prada's retail group will maintain double-digit growth, albeit at a slightly moderated pace compared to the previous quarter. This is due to a more challenging environment and a tougher comparison base in the Asia-Pacific region. UBS anticipates a 14% increase in Q2, down from 18% in Q1.

UBS also expects Prada to achieve steady margin improvements throughout the year. While the first half may see minimal operating leverage due to the timing of marketing investments, the second half is projected to experience a more significant expansion in EBIT margin.

The analysis concludes with a reiteration of the Buy rating, emphasizing Prada's potential to outperform its peers and enhance its margins, with retail space growth likely to further bolster the second half's top-line results.

InvestingPro Insights

Prada SpA (OTC: PRDSY) continues to capture attention with its impressive financial performance and robust brand momentum. In light of UBS's recent price target adjustment, let's delve into some key metrics and InvestingPro Tips that could provide additional insights for investors considering Prada's stock.

InvestingPro Data indicates that Prada has a Market Cap of approximately $19.47 billion, reflecting its substantial presence in the luxury goods market. The company's Gross Profit Margin for the last twelve months as of Q4 2023 stands at an impressive 80.44%, underscoring its ability to maintain a high level of profitability. Additionally, Prada's Revenue Growth for the same period is 12.52%, indicating a solid top-line expansion which aligns with UBS's expectations of continued growth.

Two notable InvestingPro Tips highlight Prada's financial health and market position:

1. Prada is trading at a low P/E ratio relative to near-term earnings growth, with an adjusted P/E ratio of 25.73 as of Q4 2023, suggesting that the stock may be undervalued given its earnings trajectory.

2. The company's liquid assets exceed its short-term obligations, which provides financial flexibility and reduces risk for investors.

These insights, paired with the company's strong return over the last five years, suggest that Prada's stock may have potential for further growth. Investors interested in a deeper analysis can find additional InvestingPro Tips for Prada by visiting: https://www.investing.com/pro/PRDSY. There are currently 9 additional tips available, offering a comprehensive view of Prada's financial landscape. For those looking to access these insights, use the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription at InvestingPro.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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